Introductions for Unit 3 Examples

Fast pace, 2^nd person, shock horror intro and its effects

Do you have a drinking problem? Would you even know if you did have one? If your drinking is causing problems in your life, you have a drinking problem! Did you know alcohol is responsible for at least 33,000 deaths in the UK each year? Rates are rising in the UK and liver disease, caused by alcohol, used to affect middle age drinkers but the sufferers are now getting younger.

With a fast pace, 2^nd person and shock horror introduction the reader will be hooked and immediately interested as the introduction moves them along quickly giving them facts or interesting information that they would not know and would not expect. This is what makes them read on as they want to find out more and see the consequences of the facts given to them or to look for the answers to short quick fire questions the introduction may use. It can be a introduction used for both young and old audiences as it has a ‘wow’ factor that could pull the attention of the audience in and make them want to read more of the magazine.

3^rd person, long paced, summary intro and its effects

This article will provide an insight into how alcohol is advertised in the media whilst showing just how media advertisement can affect children as it gives them a view that alcohol leads to having fun and that the experience of drinking alcohol is beneficial furthermore it shall inform on how the advertisement can influence and change perceptions of drinking alcohol. The article will teach why alcohol advertisement matters as well as providing tips and help on how to keep children out of the way of alcohol advertisement additionally it will explain just what alcohol advertising is and explain the messages it gives out to a young audience.

Using a 3^rd person, long paced, summary introduction will provide the audience with a summary of the message or information the magazine or article is going to give. The formality is high and it is seemingly emotionless to the audience as it does not address them and only tells them what they will find out from reading the magazine. The long sentences slow the reading of the summary down and it is made less grasping for an audience due to this as it chooses only to explain the article and does not have any excitement about itself. It is the type of article that would be aimed at an older audience as a young audience would not be able to connect with the narrative voice and would probably not take an interest in the article.